It's A 10 Records is a boutique full service record label and production company, offshoot of Miami-based world renowned hair care and beauty line, It's A 10 Hair Care. The brainchild of successful entrepreneur and philanthropist, Carolyn Aronson, It's A 10 Hair Care is one of the only female-owned hair care brands in the world. It's A 10 Records is headed up by Carolyn and her husband, serial entrepreneur and CEO of Titan Fighting Championships, Jeff Aronson, who shares her passion both for business and for making the world a better place. The label is distributed by The Orchard/Sony.